If you have run events before, you already have something powerful.
An audience.
These are people who have voted, supported contestants, or shown interest in your past events on VoteNaija.
Instead of starting from scratch every time, you can reconnect with them and bring them back.
That is where email marketing becomes valuable.
Done right, it helps you turn past supporters into active participants again.
Why Past Supporters Are Your Best Audience
People who have supported before already trust you.
They understand how your events work.
They are more likely to participate again compared to new audiences.
Re-engaging them is easier and more effective than trying to reach strangers.
Start With a Clean and Organized Email List
Before sending anything, make sure your email list is well organized.
Remove inactive or invalid emails.
Group your audience if possible:
Past voters
Contestants
General supporters
This helps you send more relevant messages.
Send a Simple “We Are Back” Email
Do not overcomplicate your first message.
Let people know:
You are hosting a new event
What the event is about
Why it is worth their attention
Keep it short and clear.
The goal is to remind them who you are and what you do.
Remind Them of Their Past Experience
People respond to familiarity.
Mention their past involvement:
You supported our last event
You were part of something exciting
This creates a connection and makes your message feel personal.
Highlight What Is New or Better
Give them a reason to care again.
What is different this time:
Better prizes
More contestants
Improved experience
Show growth.
People are more likely to return when they see improvement.
Include a Clear Call to Action
Do not leave people guessing.
Tell them exactly what to do:
Register for the event
Vote for contestants
Share with others
Include your VoteNaija link and make it easy to access.
Clarity increases response.
Use Follow Up Emails to Stay Top of Mind
One email is not enough.
Send follow ups:
Reminder emails
Voting updates
Final push messages
Space them out so they do not feel overwhelming.
Consistency keeps your event in their mind.
Keep Your Emails Short and Easy to Read
Most people scan emails quickly.
Avoid long paragraphs.
Use simple language and clear structure.
The easier it is to read, the more effective it becomes.
Add Urgency as the Event Progresses
As your event moves forward, create urgency.
Remind people about deadlines.
Let them know when voting is closing.
Urgency pushes people to take action instead of delaying.
Track Performance and Improve
Pay attention to how people respond.
Check:
Open rates
Clicks
Participation
Use this information to improve future emails.
Better emails lead to better results.
Final Words
Email marketing helps you reconnect with people who already know and trust your events.
Instead of building a new audience every time, you build on what you already have.
With clear messaging, consistent follow ups, and strong calls to action, you can turn past supporters into active participants again.
On VoteNaija, your success is not just about reaching new people.
It is about bringing your existing audience back and keeping them engaged.
Start using VoteNaija like a pro with these guides:
- Why Every Faculty Should Host a Pageant or Award Night with VoteNaija
- From Ordinary to Profitable: How to Monetize Any Event with Paid Voting
- How to Use Instagram Stories to Get Your Supporters Voting for You
- Add a Pageant to Your Departmental Night and Watch the Money Roll In
- How to Turn Your Freshers’ Night Into a Money-Making Pageant Show
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